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A Netflix recently announced a new price increase that is now in effect, affecting all available plans. Starting now, the cheapest plan on the platform in the US costs $7.99 (~R$ 48) per month, while the Premium plan with 4K streaming reaches an impressive $24.99 (~R$ 150.00) monthly.
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Details of Netflix’s Price Increase
Here are the new prices of Netflix plans:
- Standard with ads: $7.99 (previously R$ 48) per month
- Standard without ads: $17.99 (previously R$ 108.41) per month
- Premium: $24.99 (previously R$ 150.00) per month
The price increase impacts users in the United States, Canada, Portugal, and Argentina.
Reasons for the Increase
In a letter sent to shareholders, Netflix explained that this adjustment will allow the company to continue investing in content production. “As we continue to invest in programming and offer more value to our members, sometimes we ask a little more so that we can reinvest and further improve Netflix,” they highlighted.
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Impressive Financial Results
The price increase announcement coincides with the release of positive financial results for Netflix for the fourth quarter of 2024. The platform added 18.9 million new subscribers in the period, exceeding expectations of 9.6 million. Currently, Netflix has about 302 million paid subscribers worldwide.
In addition, the company reported revenue of $10.25 billion, surpassing estimates of $10.11 billion, and earnings per share of $4.28, slightly above expectations of $4.20. Netflix also announced a $15 billion share buyback program.
What Each Plan Offers
For those interested, here is a summary of what each Netflix plan offers, helping users make informed decisions about their subscription.
With the increase, Netflix subscribers should consider the cost-effectiveness of the plans and the content offered, as well as be aware of any future updates the platform may provide.
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